Empire Avenue: Social Media Rocket fuel?
I've been striving for a few months now to create social media content that matters.
For the most part, I'm focusing that content on blog posts right here on Jordan's Hodgepodge.
As I've been more creative in my labels for search I've also been exploring ways to use other social media tools to increase the readership of my articles.
To date, my biggest success has been the use of Empire Avenue Missions!
My last blog post Enterprise 2.0, Motivation and Gamification: If my kids can get it... had tremendous exposure and potential reach. I attibute the majority of that to the EA Mission that I set up.
After creating the post I did 4 simple things.
First I shared the post on Google+.
Second, I shared the post on Facebook.
Third, I shared the post on Twitter.
Fourth, I created a mission on EA to view the blog.
Fifth, I created a second mission on EA because the first one sold out so fast :-)
In a 24 hour span the post received:
38021 potential audience through Twitter (source www.tweetreach.com)
209 unique page views of the post
36 Google +1's
24 Empire Avenue Likes
22 Tweets or retweets
20 Comments on the blog
8 Empire Avenue comments
6 Facebook likes
2 Facebook comments
So for you bloggers of awesomeness out there, these numbers will be peanuts, but for me these kind of numbers in a 24 hour period are great!
So what did it cost me to get this kind of exposure?
It cost me about 10 minutes to set up the EA missions.
It cost me about 1 million Eaves (Empire Avenue currency). (Hey the currency is virtual why not spend it on something tangible!)
And that was it.
So is Empire Avenue creating Social Media Rocket fuel?
My experience last week says it is.
And in fact if you're reading this post as a result of the mission I've attached please leave a comment stating so as proof of why you came!!